Meta rolls out AI ad-targeting tech in an effort to reduce discrimination

Meta is acting on its vow to reduce ad discrimination through technology. The company is rolling out a Variance Reduction System (VRS) in the US that ensures the real audience for an ad more closely matches the eligible target audience — that is, it shouldn’t skew unfairly toward certain cultural groups. Once enough people have seen an ad, a machine learning system compares the aggregate demographics of viewers with those the marketers intended to reach. It then tweaks the ad’s auction value (that is, the likelihood you’ll see the ad) to display it more or less often to certain groups.

VRS keeps working throughout an ad run. And yes, Meta is aware of the potential privacy issues. It stresses that the system can’t see an individual’s age, gender or estimated ethnicity. Differential privacy tech also introduces “noise” that prevents the AI from learning individual demographic info over time.

The anti-discrimination method will initially apply to the housing ads that prompted the settlement. VRS will reach credit and employment ads in the country over the following year, Meta says.

The feature comes after more than a year of work alongside both the Justice Department and the Department of Housing and Urban Development. Meta (then Facebook) was charged in 2019 with enabling discrimination in housing ads by letting advertisers exclude certain demographics, including those protected by the Fair Housing Act. In a June 2022 settlement, the social media giant said it would both deploy VRS and scrap the “Special Ad Audience” tool whose algorithm allegedly led to discrimination. Meta had already limited ad targeting in 2019 in response to another lawsuit.

Meta isn’t alone in trying to limit discriminatory ads. Google barred advertisers from targeting credit, housing and job ads starting in 2020. However, the tech used to fight that discrimination is relatively novel. It won’t be surprising if other internet services implement VRS-like systems of their own so long as Meta’s AI proves effective.

YouTube will begin sharing ad revenue with Shorts creators on February 1st

YouTube’s long-awaited revenue-sharing program for Shorts creators is nearly ready. Starting today, the company is rolling out a new Partner Program agreement ahead of February 1st, when creators can begin earning ad share revenue on their Shorts views. Creators have until July 10th to accept YouTube’s new Partner Program terms. As part of the change, the company is introducing new “Monetization Modules” to give creators more flexibility over how they earn money on YouTube — though the company recommends accepting all of them to unlock your full earning potential on the platform. As previously announced, creators with at least 1,000 subscribers and more than 10 million views on Shorts over a 90-day period can apply for the Partner Program. They then need to accept the new “Shorts Monetization Module.”

With Shorts revenue sharing rolling out, YouTube notes its $100 million creator fund is going away. However, the company expects most fund recipients to earn more through revenue sharing than they did through the fund. The formula YouTube has devised for determining how much each creator will make for their Shorts is complicated due to the involvement of music licensing. As YouTube users watch Shorts, the company will display ads between clips in the Shorts Feed. YouTube says the money generated by those ads will go towards paying music licensing companies and creators through a shared pool the company will divvy out at the end of each month. How much money ends up going to the creator pool will depend on the number of musical tracks creators feature in their Shorts. If you upload a clip with no music, then all the revenue associated with that video will go toward the creator pool. Conversely, when it comes to a Short with a single song, one-third of the related revenue will go toward paying for licensing. In a Short with two songs, two-thirds will go toward licensing. 

Once that’s all sorted out, YouTube will determine how to distribute the creator fund. The company will dole out the fund based on a creator’s share of total Shorts views. So say your videos accounted for 5 percent of all eligible Shorts views in your country for the month of February, you would then get 5 percent of the money in the fund, whether you used licensed music in your Shorts or not. YouTube then takes its 55 percent revenue cut, leaving you with 45 percent of what’s left. If your contribution to the Creator Pool was $1,000 one month, you would get $450 once everything is said and done.

NASA’s 38-year-old science satellite falls safely to Earth

NASA’s 38-year-old dead satellite has returned to Earth without incident. The Defense Department has confirmed that the Earth Radiation Budget Satellite (ERBS) reentered the atmosphere off the Alaskan coast at 11:04PM Eastern on January 8th. There are no reports of damage or injuries, according to the Associated Press. That isn’t surprising when NASA said there was a 1-in-9,400 chance of someone getting hurt, but it’s notable when officials said there was a possibility of some parts surviving the plunge.

ERBS had a storied life. It travelled to aboard Space Shuttle Challenger in 1984, and pioneering woman astronaut Sally Ride placed it in orbit using the robotic Canadarm. Crewmate Kathryn Sullivan performed the first spacewalk by an American woman during that mission. The satellite was only expected to collect ozone data for two years, but was only retired in 2005 — over two decades later. The vehicle helped scientists understand how Earth absorbs and radiates solar energy.

You might not see much ancient equipment fall to Earth in coming decades. The FCC recently proposed a five-year cap on the operation of domestically owned satellites that aren’t in geostationary orbits. The current guidelines suggest deorbiting within 25 years. While there could be waivers for exceptional cases, future satellites like ERBS (which was in a non-Sun synchronous orbit) might bow out long before they’re reduced to space junk.

Apple’s iPad mini is back on sale for an all-time low of $400

Here’s a quick PSA for anyone who has been looking to pick up Apple’s iPad mini: The 64GB version of the diminutive tablet is back on sale for $400 at Amazon and Best Buy, matching the lowest price we’ve tracked. Though we’ve seen the 8.3-inch slate hi…

John Deere will let US farmers repair their own equipment

John Deere has been one of the stauncher opponents of right to repair regulation, but it’s now willing to make some concessions. Deere & Company has signed a memorandum of understanding with the American Farm Bureau Federation (AFBF) that lets US farmers and independent repair shops fix equipment, rather than requiring the use of authorized parts and service centers. Users will have access to official diagnostics, manuals, tools and training. Deere will let owners disable electronic locks, and won’t bar people from legally obtaining repair resources even if the company no longer offers them.

The agreement includes some protections for the equipment maker. John Deere won’t be required to “divulge trade secrets,” or to allow repairs that might disable emissions controls, remove safety features or modify power levels. Unsurprisingly, fixes also can’t violate the law.

The memorandum is effective as of January 8th, although John Deere didn’t detail exactly how or when it would alter its practices. We’ve asked the company for comment. In a statement, senior VP Dave Gilmore said the company was looking forward to working with customers and the ABFB in the “months and years ahead” to provide repair facilities.

The pact is characterized as a “voluntary” private arrangement. However, it comes alongside mounting political pressure that effectively gave John Deere little choice but to improve repairability. President Biden ordered the Federal Trade Commission to draft right to repair regulation in 2021, while states like New York have passed their own (sometimes weakened) legislation. If Deere doesn’t act, it risks legal battles that could limit where and how it does business in the country.

As it stands, the farm equipment maker isn’t alone in responding to government action. Apple, Google, Samsung and other tech brands now have do-it-yourself repair programs in place. Microsoft will offer Surface parts to users later this year.

The best laptops for 2023

You may want to upgrade your tech as we begin a new year, but buying a new laptop computer can be confusing. There have never been more brands, features and configurations to consider, and given that we’re still dealing with inflation, you may also be …