Netflix is slowly starting to make more waves in the world of livestreaming, as the company has snagged the rights to broadcast the Screen Actors Guild Awards. This year’s ceremony will take place on February 26th and stream on Netflix’s YouTube channe…
Facebook and Instagram will limit ads targeting teens based on gender (updated)
Meta is taking more steps to limit potentially harmful ad campaigns. The company is placing more restrictions on advertisers’ ability to target teens. From February onward, Facebook and Instagram will no longer let marketers aim ads at teens based on gender — only age and location.
In March, Meta will expand the ad preferences in Facebook and Instagram to let teens see fewer sales pitches for a given topic. Teens could already hide the ads from specific advertisers, but this gives them the choice of automatically downplaying whole categories like TV dramas or footwear.
The social media giant has put ever-tighter restrictions on the content teens can access. In 2021, Facebook and Instagram barred advertisers from using teens’ interests to target ads. Instagram also made accounts private by default for teens under 16, and this year limited sensitive content for all new teen users. Meta has likewise limited the ability of “suspicious” adults to message teens on both platforms.
This is the second major ad policy change in a week. Just a day before, Meta rolled out an AI-based system meant to reduce discriminatory ad distribution. The technology is launching as part of a settlement with the federal government over charges that Facebook let companies target ads based on ethnicity, gender and other protected classes.
As with those earlier efforts, Meta has a strong incentive to act. The attorneys general of 10 states are investigating Instagram’s effects on teens, while the European Union recently fined Meta the equivalent of $402 million for allegedly mishandling privacy settings for younger users. Governments are concerned that Meta might be exploiting teens’ usage habits or exposing them to threats, including content that could lead to mental health issues. The new protections won’t solve these problems by themselves, but they might show officials that Meta is serious about curbing ads that prey on teens.
Update 1/10 2:39PM ET: Meta says it already prevents ads from targeting teens based on follows and likes. We’ve updated the story accordingly.
HBO’s ‘The Last of Us’ successfully trades hordes of monsters for emotional depth
I’ve been captivated by The Last of Us since I first played it shortly after it was released for the PS3 way back in 2013. Its ruined, dangerous but somehow beautiful post-pandemic world was compellingly rendered by developer Naughty Dog, and the tense combat driven by stealth and a need to conserve your resources felt more brutal and realistic than the Uncharted series the developer was known for.
But the relationship between protagonists Joel and Ellie is the true heart of the game. The story of a broken father reluctantly taking responsibility for a child who ends up becoming a surrogate daughter isn’t wildly original, nor is the game’s post-apocalyptic setting. But the development of Joel and Ellie’s relationship is filled with humor, hope, sadness and conflict, and it was brilliantly written by creators Neil Druckmann and Bruce Straley. Performers Troy Baker and Ashley Johnson, along with the entire Naughty Dog team brought it to life, and the game has stuck with me ever since.
It’s the kind of video game that’s been begging for some sort of on-screen adaptation. Now, almost a decade after the game was released, HBO’s The Last of Us series will premiere on January 15th. The first season is led by a deep and talented cast (headlined by Pedro Pascal and Bella Ramsey as Joel and Ellie) and an equally strong creative team, including Druckmann and Craig Mazin (best known for his outstanding Chernobyl mini-series, also on HBO).
I’m happy to report that The Last of Us should satisfy fans of the game, and might even bring in a fresh audience. It deftly walks the line between paying loving tribute to the source material while not feeling overly devoted to it. The structure of the show is essentially identical to the game: Joel and Ellie meet in a Boston quarantine zone some 20 years after a fungal infection destroys the world as we know it. Circumstance shoves the pair together on a cross-country journey that spans the better part of a year, as Joel tries to safely get Ellie to the Fireflies, a revolutionary militia that’s been trying to find a cure for the infection.
If you’ve played the game, you’ll be familiar with the season’s nine-episode arc. But in each act of the story, Mazin has smartly identified where to expand the narrative and what to leave out. The biggest thing missing are many of the huge action set-pieces that come up throughout the game. It’s an unsurprising change, as it wouldn’t feel realistic for Joel and Ellie to survive the number of battles they face in the game; it also wouldn’t make for compelling TV. There’s still plenty of action in the show, but it’s meted out more carefully and generally only when it moves the story forward.
Unsurprisingly, everything about The Last of Us reflects the high-budget, flagship status the show seems to have at HBO. Sets and environments are epic in scale and detail, and the combination of prosthetics and digital enhancements bring the Infected to life in terrifying fashion. Although there seems to be less of an emphasis on encounters with these creatures than in the game, seeing them on screen is distressingly memorable. Details like cinematography and music (composed by Oscar-winner Gustavo Santaolalla, who scored the games), are also masterfully executed; this is a show that oozes quality and attention to detail — much like the game itself.
More interesting is how The Last of Us expands on the world and its inhabitants. We immediately get a more extensive look at the pre-pandemic life that Joel and his daughter Sarah inhabit. The showrunners give us more backstory and a better understanding of the different ways people survive: cooped up in a dreary Boston quarantine zone, fighting the government in a Kansas City lost to a violent militia group, or a peaceful settlement out west. The world feels a lot more nuanced than the one in the game, where almost everyone is an enemy to be overcome. Don’t get me wrong — most of the inhabitants of HBO’s The Last of Us will shoot first and ask questions later – but most encounters are about tension rather than brutal violence.
A lot has been written about the show’s two stars, Bella Ramsey and Pedro Pascal, both of whom have some big shoes to fill. Finding two performers with on-screen chemistry who could successfully embody their respective characters was surely not an easy task. But Pascal and Ramsey’s performances both immediately connected me with the original characters while also feeling vital and essential on their own. Fans of the game should immediately find things to draw them in, while those new to the series should be quickly won over by the pair.
Pascal’s Joel has a lot more emotional depth than Joel the video game character. Part of that is due to scripts that put more focus on his vulnerabilities and insecurities, but Pascal skillfully portrays a broad range of emotions. He’s able to show the cold, violent and skilled survivor side of Joel who’ll do anything to get what he needs while also embodying the broken spirit of a man who’s spent 20 years doing whatever it takes to stay alive. Watching Ellie bring out Joel’s more vulnerable side, and seeing how that conflicts with the hardened survivor, is at the heart of Joel’s character journey, and Pascal simply nails it. Joel is both more vulnerable than ever — and also more terrifying.
Meanwhile, Ramsey charms from their first moment onscreen as Ellie. We’re afforded a little more of Ellie’s backstory in the first episode, and it’s a great introduction to the character that immediately shows her brazen attitude toward anything that gets in her way. Much of the humor and levity comes from Ellie, and Ramsey’s performance captures the innocent resilience that only a 14-year-old could have in the face of abject horror and seemingly inescapable doom. The weight on Ellie’s shoulders grows throughout the series, and Ramsey is always up to the task of taking Ellie to the brink of breakdown before she comes back to the sense of duty she feels to care for the people she’s chosen to let into her life. Ellie’s naivety and sense of wonder gets bruised time and time again throughout the series, but both Ramsey and the scripts never let her lose it entirely.
While both Pascal and Ramsey deliver excellent performances in their own right, the magic really happens when the two are playing off each other. Naturally, the characters start out skeptical of one another, with Joel straight-up calling Ellie “cargo” to her face. But Ellie’s fascination with seeing the world beyond the quarantine zone she’s been stuck in slowly breaks Joel down. Pascal does a great job flipping between those two sides of the character, offering up hints of compassion and concern for Ellie as a person, only to retreat into an emotionally distant protector role.
Meanwhile, Ramsey embodies the spirit of Ellie as she opens up to Joel, and seeing this side of Ellie’s character is a delight. Ramsey’s ability to convincingly show Ellie’s goofy and rebellious exterior is masterfully done; it’s the tool Ellie uses most to try and win over Joel, as if she knows he’s going to give in with a smile or laugh sooner or later. Watching Pascal slowly warm to her brings out a host of different ways for the two actors to play off each other. But Ramsey is also just as convincing when demonstrating Ellie’s drive for survival is just as strong as Joel’s. That leads her to some dark places, and Ramsey shows their range as the series progresses and the challenges facing Ellie and Joel mount.
The rest of the cast doesn’t get as much screen time, but they all contribute to some compelling plot lines. The stories of Bill and Frank (played by Nick Offerman and Murray Bartlett) as well as Keivonn Woodard’s interpretation of Sam are two of the finest examples in the series where Mazin and Druckmann deviate a bit from the original text to do something that might not work in a game but is extremely successful in a show. Their episodes are undeniable standouts, and probably the best examples of why The Last of Us is such a successful adaptation.
The show whiffs a little bit on the pacing, as the back half of the season feels rushed. The pace naturally accelerates throughout the season toward the story’s climax, and the last two episodes are among the shortest in the season. I wish that some of the many dramatic moments near the end had more time to breathe. I don’t think a whole additional episode is necessary, but an extra ten minutes in each of the final episodes might have made things feel less constricted.
Also, it’s worth remembering that The Last of Us was an extremely violent video game, and the show does not shy away from brutality and occasional gore. It’s less overt than I expected, but each episode generally has at least one moment that’s not for the squeamish. That said, much of the human-on-human violence is pared back. With a few exceptions, it’s not too gratuitous or graphic, and a lot is implied. Regardless, I respect that large swaths of people might not be in the mood for a violent and often grim post-pandemic drama after three-plus years dealing with a real-life pandemic.
Despite those concerns, the end result is the best kind of adaptation, one that’s faithful to the spirit of the origin that also makes smart changes to fit the medium. In that way, it reminds me a bit of Peter Jackson’s The Lord of the Rings film trilogy, another personal favorite. While those movies made numerous deviations and changes, Jackson always framed them as a way to make the story work as well as possible in the film medium.
I feel the same way about The Last of Us. It’s not a one-to-one retelling, and I’m thankful for that – it wouldn’t have made for good TV. Instead, Craig Mazin took his love for Druckmann’s story and converted it to a show that many will enjoy, regardless of whether they’ve played the game. And for those of us who already love The Last of Us, this adaptation stands toe-to-toe with the original. There are tons of stunning moments that bring me directly back to what I love, but each episode also has a number of moments that surprised and delighted me, even though I know the overarching plot inside and out. It’s more than I could have hoped for, and I’m very excited that people who don’t play video games will get a chance to experience Joel and Ellie’s story through this excellent series.
TikTok users can now tag movies and TV shows, so you can quit asking ‘what is this from’
TikTok users in the US and the UK can now tag movies and TV shows in their videos. Each tag (up to five can be included per video) will point to an in-app page that includes details from the film or series, as well as some related videos.
This is all powered by a new partnership with IMDb, which is providing info including cast members, directors, genres, release dates, runtimes and user ratings for each movie and show. TikTok users can add films and TV series to the favorites tab of their profile too.
You can tag a show or movie when you tap the “add link” option right before you post a video. If you select “movie and TV,” you’ll be able to search the more than 12 million titles that are on IMDb and add the one you’re looking for.
This should come in useful for users who share a lot of movie and TV-related posts, as well as those looking for content about their favorite titles. So, if you share a clip from The Menu, a meme from The White Lotus or a Glass Onion explainer, you may not need to reply to people who drop a “what is this from 💀” in the comments. They can just tap the tag for more details (and then maybe watch The Menu, because it’s a blast).
Neill Blomkamp 的《跑車浪漫旅》電影的確很有原作遊戲的味道
Neill Blomkamp 的《跑車浪漫旅》電影的確很有原作遊戲的味道,首段預告片在 CES 2023 上公開。
Neill Blomkamp’s Gran Turismo film certainly looks and sounds like Gran Turismo
So that’s what Gran Turismo is really about. The first Gran Turismo teaser shows off sleek cars and angles ripped straight out of the game franchise, all from the lens of District 9 director Neill Blomkamp. Blomkamp helped introduce the short video during Sony’s CES 2023 show, where executives played up their plans to adapt even more game franchises to film and television. Gran Turismo is due to hit theaters on August 11th.
The film is based on a true story, apparently — it follows a teenage Gran Turismo player who uses his sweet gaming skills to become a real-world racecar driver. The teenager is played by Archie Madekwe (Simon from Midsommar), and the movie also stars David Harbour (Stranger Things), Orlando Bloom (the early 2000s) and Geri Halliwell (Ginger Spice).
The Gran Turismo movie has spent some time in development hell — much like the video game series itself, which has a reputation for being delayed. A version of the film was completely scrapped in 2018 after spending five years in development, and Blomkamp is the second director to be attached to a Gran Turismo project. However, things have moved quickly since development on the current movie started in May 2022, with filming wrapped by that December.
Gran Turismo isn’t the only game-film crossover project in the works at Sony. There’s a whole HBO series based on The Last of Us premiering January 15th, a Twisted Metal show heading to Peacock, and a film based on Ghost of Tsushima still to come.
Disney+ is adding DTS audio to IMAX Enhanced Marvel films
Disney+ is bolstering its IMAX Enhanced films, including some Marvel Cinematic Universe movies, with another audio option. The streaming service will enable IMAX signature sound by DTS on select titles this year, offering viewers high-fidelity audio to…
Twitter is reversing its ban on political ads
In 2019, Twitter instituted a fairly strict ban on political and cause-based ads, effectively blocking politicians and organizations like PACs from running ads that prop up candidates, promote ballot measures or ask for donations. Now, the company is reversing that policy, announcing through the Twitter Safety account that it will relax those advertising rules.
We believe that cause-based advertising can facilitate public conversation around important topics. Today, we’re relaxing our ads policy for cause-based ads in the US. We also plan to expand the political advertising we permit in the coming weeks.
— Twitter Safety (@TwitterSafety) January 3, 2023
Previously, almost all political ads were banned, and cause-based ads that covered subjects like climate change or abortion were subject to various restrictions. The latter were barred from being marketed to custom audiences and age groups, for instance — and while raising awareness to topics was permitted, advocating support for specific legislation was not.
The announcement didn’t go into detail about the ad rules, stating instead that the plan is bring Twitter more in line with the political advertising standards of “TV and other media outlets.” Although it’s not completely clear what that means, its worth noting that TV and broadcast markets that use the public airwaves are required to follow certain FCC rules regarding political advertising that Twitter may not be subject to.
Either way, the change could help Twitter make up for the advertisers who left in the weeks following Elon Musk’s purchase of the platform, which saw brands like GM, Audi, General Mills and others pause advertising. As for Twitter, the social media company says that its making the policy change because it believes that “cause-based advertising can facilitate public conversation around important topics.”
Google is making free anti-terrorism moderation tools for smaller websites
Meta isn’t the only tech heavyweight making tools to help root out terrorist content. The Financial Times has learned Google’s Jigsaw is developing a free tool to help smaller websites detect and remove extremist material. The project, built with the help of the UN-supported Tech Against Terrorism, makes it easier for moderator teams to deal with potentially illegal content. The effort has the assistance of the Global Internet Forum to Counter Terrorism (founded by Google, Meta, Microsoft and Twitter), which offers a cross-service database of terrorist items. Two unnamed sites will test the code later this year.
As with Meta’s open source utility, Google’s tool is meant to assist sites that can’t afford to develop AI detection algorithms or hire a large moderation staff. That may be critical when the European Union’s Digital Services Act and the UK’s looming Online Safety bill will both require that site operators pull extremist content to avoid penalties.
Both Google and Tech Against Terrorism see their project as necessary to close a gap in countering online terrorist activity. Extremists and misinformation peddlers kicked off mainstream platforms frequently turn to smaller outlets that can’t always adequately police users. Ideally, this reduces the chances of terrorists finding safe havens.
There are limitations. Some social platforms have been reluctant to moderate content even when app store operators say it incites violence — Google’s tool won’t be very useful on websites that don’t want it. It also won’t stop terrorists from sharing material over well-encrypted messaging services or the Dark Web, where providers can’t easily snoop on data traffic. This might, however, make it harder to jump to online alternatives.
NVIDIA unveils the $799 RTX 4070 Ti
The rumors were true: NVIDIA finally unveiled its latest mid-range GPU, the RTX 4070 Ti. Starting at $799, it’s meant to be a slightly more reasonable alternative to NVIDIA’s $1,199 RTX 4090 and $1,599 4090. But yes, it’s still pretty costly — gone are the days when “mid-range” video cards were below $500. For the price, though you get a GPU that can play Cyberpunk 2077 three times as fast as the RTX 3090 Ti in Ray Tracing Overdrive mode (according to NVIDIA, at least).
While the RTX 4080 and 4090 Ti are targeted at 4K gaming, NVIDIA is positioning the RTX 4070 Ti as the pinnacle of 1,440p gaming beyond 120fps. DLSS 3 is a big reason for that — just like with the other 4000-series cards, it uses machine learning to generate entire frames, rather than the pixels DLSS 2 created. That means it should be able to deliver better overall framerates, especially when it comes to CPU-bound titles.
As the leaks foretold, the RTX 4070 Ti features 7,680 CUDA cores and 12GB of GDDR6X memory. In comparison, the 4080 sports 9,728 CUDA cores and 16GB of memory, while the 4090 has 16,384 CUDA cores and 24GB of RAM. Since it’s supposedly comparable to the 3090 Ti, you can expect the 4070 Ti to handle a bit of 4K gaming, especially with the help of DLSS 3. But really, it seems more like the card gamers with fast 1,440p monitors have been waiting for.
Surprisingly, NVIDIA didn’t spend much time on the 4070 Ti during its CES livestream, even though it will likely be the most popular 40-series GPU this year. If you’re looking for more of a bargain, NVIDIA’s 30-series GPUs are still fantastic and should start dipping in price soon. But for someone who wants the full power of NVIDIA’s Ada architecture, as well as DLSS 3, the 4070 Ti is the cheapest way in.
The RTX 4070 Ti will be available on January 5th, and you can expect to see a variety of options from different manufacturers.