Argentine player Diego Maradona celebrating his second goal scored on England during the 1986 FIFA World Cup. Image underpublic domain. The FIFA World Cup is the sporting event that has attracted the broadest international audience throughout its history. Even though only 32 countries qualify to play in the final rounds, millions of football fans around the globe watch it. Everyone watches the same game, but not the same media coverage. In this case, Latin American media’s reporting of this World Cup was vastly different from other Western coverage, and this was due to differences in cultures,…