Customer centricity, or putting the customer’s expectations front and center, is not a new concept. But given the reality of the global pandemic, coupled with uncertain times, delivering on this concept is more important than ever, especially for SMBs. Simply put, delivering genuine value across every customer touchpoint can not only help build resilience but also contribute to long-term success. In this 5 and final episode of our 5-episode podcast, Essential Connections: The Business Owner’s Guide to Growth During Economic Uncertainty, we explore customer-centricity and how obsessing over the…