Recognition of tobacco smoke’s destructive health effects has diminished social acceptance of smoking and led to extensive restrictions on lighting up in public spaces, tobacco advertising bans, anti-smoking campaigns and higher cigarette taxes. So tobacco companies have pivoted to “safer,” smoke-free alternatives such as e-cigarettes, heated tobacco products and nicotine pouches. Now they’re being squeezed on this front as well. In Germany, for instance, a ban on outdoor advertising of heated tobacco products went into effect on January 1, forcing the brands IQOS by Philip Morris Internationa…