By lauren.abbott@iliffemedia.co.uk (Lauren Abbott) Supermarket chain Iceland has launched a new discount offer to help older customers with the ever increasing cost of food. With prices still rising, the retailer which also owns Food Warehouse stores, has come up with a new deal to try and ease the cost of living. The discount is for all shoppers over 60 and offers them 10% off the price of their grocery bill with no minimum spend required. The supermarket introduced a similar discount deal in May last year after, it says, being motivated by research from Age UK, which found that three-quarter…